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999 |
_c18456 _d18456 |
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003 | YPZ | ||
005 | 20230523134844.0 | ||
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020 | _a8476155662 | ||
040 | _cSIUNPA | ||
041 | _aspa | ||
044 | _asp | ||
080 | _a658.8 R559p | ||
100 | _aRies, Al | ||
245 |
_aPosicionamiento _c/ Al Ries ... [et al.] ; pról. de Raúl Peralba Fortuny ... [et al.] |
||
250 | _aEd. rev. | ||
260 |
_aMadrid _b : McGraw-Hill _c , 1997 |
||
300 | _axix,155 p. | ||
490 | _a(Serie McGraw-Hill de management) | ||
650 | _a MARKETING | ||
700 | _aTrout, Jack. | ||
700 |
_aPeralba Fortuny, Raúl _4, pról. de |
||
700 |
_aPresa Ampudia, Gloria _4, tr. |
||
942 |
_cBK _2udc |