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020 | _a8448116143 | ||
040 | _cSIUNPA | ||
041 | _aspa | ||
044 | _asp | ||
080 | _a658.8 S211m | ||
100 | _aSánchez Guzmán, José Ramón | ||
245 |
_aMarketing _b : conceptos básicos y consideraciones fundamentales _c / José Ramón Sánchez Guzmán |
||
250 | _a1a. ed., 1a. reimpr. | ||
260 |
_aMadrid _b : McGraw-Hill _c , 1997 |
||
300 | _axvi, 668 p. | ||
650 | _aMARKETING | ||
650 | _aGESTION EMPRESARIAL | ||
942 |
_cBK _2udc _e1a. ed., 1a. reimpr. _h658.8 S211m _i658.8 S211m |