Ries, Al <br/><br/>
Posicionamiento 
/ Al Ries ... [et al.] ; pról. de Raśl Peralba Fortuny ... [et al.] 
 - Ed. rev. 
 - Madrid   : McGraw-Hill   , 1997 
 - xix,155 p. 
 - (Serie McGraw-Hill de management) .
<br/><br/><label>ISBN: </label>8476155662 
<br/><br/><label>Subjects--Topical Terms: </label><br/> MARKETING
<br/><br/><label>Universal Decimal Class. No.: </label>658.8 R559p